 |
| Jio Products Businessresearch4you |
Different Products of Jio Platform Ltd.
JioMart:
Speaking at Vibrant Gujarat summit, Mukesh Ambani had revealed that Gujarat would be the first state where RIL would launch a new e-commerce platform which would be the joint project between the Jio and Reliance Retail which will empower 12 lakh shopkeepers in Gujarat.
Mukesh Ambani had hinted about JioMart in RIL’s 42nd Annual general meeting(AGM) in 2019. He had presented this venture as “ New Commerce” and said: “ Our pilot trials with thousands of merchants across multiple locations in the country established the premise of new commerce with a significant increase in sales and improvement in margins for the participating merchants. We are now getting ready to roll out the platform at a larger scale.
An official from JioMart told Moneycontrol on the condition of anonymity that their first pilot was done at the end of December 2019, they had selected kiranas in Thane, Kalyan, and Navi Mumbai wherein they had handed over POS machines and had explained to them how to use it. So, they had 5000-6000 active kiranas who went live for WhatsApp grocery shopping before the official launch.
Reliance has launched a pilot program for JioMart as “Desh Ki Nayi Dukaan” on its website before the launch of JioMart on 26 January. Under this pilot program, they were delivering within selected areas of Navi Mumbai, Kalyan, and Thane.
There was also an option for consumers to pre-register for the launch on the website and save up to Rs 3000 and following will be the benefits:
There was also an option for consumers to pre-register for the launch on the website and save up to Rs 3000 and following will be the benefits:
· Shop from 50000+ grocery products.
· It will offer free home delivery with no minimum order value.
· There will be no questions asked return process.
· Express delivery promise
JioMart connects both last-mile neighborhood stores and consumers. It is also leveraging data and technology capabilities of Reliance’s telecom business Jio and the cash-and-carry the infrastructure of its retailing arm.
Here is one of the expansion plans of JioMart.
After signing a historic $5.7 billion deal with Facebook on April 22, Reliance Industries’ e-commerce platform JioMart is now live in Kalyan, Thane and Navi Mumbai near Mumbai.
Here is the video, you can see the whole process of ordering the product through JioMart.
Reliance is also working on rolling out a dedicated JioMart app for Android and iOS devices soon. Where users can place an order on JioMart via WhatsApp and collect them from the merchant when it is ready.
How this deal will benefit JioMart?
Jio will get direct access of 40 crores WhatsApp users and almost 3 crore Kirana store will be benefited through this deal. Reports suggest that online e-commerce in India is expected to grow seven-fold to $30 billion by 2028.
We know that in recent times trader body(The Confederation of All India Traders) CAIT is continuously protesting against the big e-commerce platform like Amazon and Flipkart because they are growing but on the sacrifice of Local stores but JioMart wants to grow by taking all the Kirana stores with his journey. Whatsapp will help JioMart into onboard Kirana stores rapidly.
Once a sizable set of stores will be added, JioMart will get access to a significant amount of data and by using AI, ML and analytics tools, JioMart will be in a position to provide insights for offering a personalized product to the consumers. This could also push the neighborhood Kirana stores to come up with innovative methods to attract consumers.
On May 24th, 2020,
JioMart has launched its new website and started accepting orders in dozens of metros,
like Chennai, Mumbai, Kolkata, Bangalore, and also from tier 1, tier 2 cities
like Bokaro, Bathinda, Ahmedabad, Gurgaon, and Dehradun. So, JioMart is now
Delivering across 200 cities and towns of India.
JioMart's website offers a product of different categories like fresh food, pulses, packaged food, household cleaning items, and pet food.
 |
JioMart Website
|
Visit the websites: https://www.jiomart.com/
Details of the sellers have not been disclosed on the JioMart website, JioMart is targeting their sales through local kiranas along with fulfilling the orders via its Reliance Fresh and Smart stores and also through distribution centers in the areas where sales through kiranas are not possible.
Currently, most of the orders are fulfilled via its Reliance Fresh, Smart, and through its distribution center. So, Is reliance missed the local Kirana stores?
Jio Products
These are the product which was offered at the time of launch of Reliance Jio Infocomm Ltd. which is part of the digital ecosystem of Jio.
 |
| App of Jio Source: Reliance Annual Report |
In the financial year, 2017-18 Jio has launched two new product:
 |
| New product of Jio Source: Reliance Annual Report |
 |
| Details of JioGST Source; Reliance Annual Report |
Embibe:
 |
| Detail of Embibe Source: Reliance Annual Report |
After acquiring a 72.69% stake for about 100 cr in Embibe on 12th June 2019 RIL has entered into EdTech space. Also, RIL infuses 500cr recently towards its plan to invest 180 million over the next 3 years after the acquisition.
JioSaavn:
During Dec 2018-19 quarter Jio has launched an integrated JioSaavn music app during the Quarter. This new app combines the music services of "Jio Music" and "Saavn". The focus will be on launching new content and programmatic ad deals. It is differentiated through the exclusive content produced through its Artist Original Program.
JioPOS-lite:
Under the JioPOS-lite “Jio Associate” program was initiated through which 1million agents onboarded to keep the customer recharged. For enabling migration from physical to digital recharge.
 |
| feature of JioPOS-lite Source: Reliance Investor Presentation |
JioMeet:
The demand for video calling apps like Zoom, Google meet, and Microsoft team has grown exponentially amidst the outbreak of COVID-19. To capture the part of this market Jio has officially rolled out the JioMeet video calling app. Focuses on Virtual, Meet from home, Learn from home, Health from home.
 |
| Preview of JioMeetPro Source: Reliance Investor Presentation |
LYF Smartphone:
- Before the launch of Reliance Jio, On 25 January 2016, Reliance had launched Water 1, Water 2, Earth 1, Flame 1 smartphone under the LYF brand.
- LYF has launched Water 1 to Water 11, Earth 1, Earth 2, Wind 1 to Wind 7s, Flame 1 to Flame 8, F1, and F2 until now.
- know more: https://www.mylyf.com/smart-phone-collection
JioFi:
To increase the reach of jio to old 3G handset users and/or people who don’t want to change their number, Jio has launched a Jiofi router. There are many different JioFi router available in the market ranging from JMR540, JMR541, M2, M2S, JMR1040.
Jio Phone:
The first model of Jiophone has launched in August 2017 (with public pre-orders starting from 24 august 2017)with 1500 Rs as security deposits, but it’s refundable after three years if one returns the phone and meet all the terms and conditions with the aim of providing affordable 4G services to the 2G handset users and rural people.
For more information: https://gadgets.ndtv.com/mobiles/reviews/jio-phone-review-1755289
In this lineup, Jio has launched jio phone 2 in July 2018 with additional features like full-size QWERTY keyboard and 4-way navigation keys which offer a Blackberry like appearance. Also, with large display and much wider form factor.
For more information: https://gadgets.ndtv.com/jio-phone-2-5537
Jio has sold 70 million jio Phone devices as of October 2019. With a 28% market share in the feature phone market. To increase the market share they had launched the JioPhone Diwali offer. Details and objectives are below:
 |
| JioPhone Diwali Offer Source: Reliance Investor Presentation |
Jio Fiber:
After creating disruption in the telecom sector Reliance Jio has launched Jio fiber on 5th Sept 2019, another growth engine for Jio. As we all know wireline broadband penetration in India is very low which provides a huge opportunity for growth of Jio. Plan of jio fiber are as follow:
Connected Home offering by Jio Fiber:
 |
| Feature of Jio Fiber Connected Home Source: Reliance Investor Presentation |
Now we can see that Jio has forayed into many segments and many are also in pipeline like Jio advertise platform, devices related to 5G services, and successors in JioPhone series.
We have made in-depth research on Reliance Jio. To get the research about reliance Jio to click on the link: https://businessresearch4you.blogspot.com/2020/05/reliance-jio-top-strategies-facts.html